[] () a free advertisement that a publishing company, TV station, etc. gives a company if they have made a mistake in the advertisement that the company paid for or if not as many people have seen it as they promised（因出版公司、电视台等在刊登或播出付费广告时失误或没有达到预先承诺的收看人数而进行的）补偿广告◆The advertiser must notify the account manager of any error or omission to be eligible for a makegood.当出现任何失误或遗漏而必须作出广告补偿时，广告商必须通知客户经理。