[] () the activity of selling goods, or of trying to sell them, by advertising or displaying them商品销售；商品促销；销售规划◆The ad campaign will be supported by better merchandising and store design.这项广告活动将辅之以销售规划和商店设计的改进。◆She is their vice-president of merchandising.她是销售副总裁。products connected with a popular film/movie, person or event; the process of selling these goods周边产品◆millions of pounds' worth of Batman merchandising价值百万英镑的《蝙蝠侠》周边商品◆They bought the merchandising rights to Winnie the Pooh.他们购买了小熊维尼的商品开发权。◆a drop in merchandising sales商品销售下滑cross-merchandising